Category: Beauty
-
AURA’s Guide to a Better Beauty Review
THE BEAUTY DESK · EDITORIAL STANDARD AURA’s Guide to a Better Beauty Review A first impression is not a review, PR is not a recommendation, and pretty packaging does not get five stars for attendance. Beauty content gets much more…
-
Perfume Layering: Phlur, Lancôme and Valentino
THE BEAUTY DESK · FRAGRANCE Perfume Layering: Phlur, Lancôme and Valentino My current three-step perfume ritual: Phlur first, Lancôme through the middle and Valentino as the finish. Perfume layering is one of my favorite low-effort ways to make a fragrance…
-
The Beauty Bag Has Changed
THE BEAUTY DESK · MAKEUP BAG The Beauty Bag Has Changed Losing interest in owning everything did not make me less beauty obsessed. It made me much more interested in what earns the space. There was a time when part…
-
What PR Means on AURA
THE BEAUTY DESK What PR Means on AURA A gifted product can earn my attention. It cannot buy my opinion. PR is one of the genuinely fun parts of being a beauty creator. A box arrives, something is brand new,…
-
Inside the Estée Lauder Double Wear VIP Experience in New York
THE BEAUTY DESK Inside the Estée Lauder Double Wear VIP Experience in New York A June beauty moment in New York — and a reminder of why in-person brand experiences still matter. In June 2026 I attended an Estée Lauder…
-
The Beauty Desk Is Growing Up With Me
THE BEAUTY DESK The Beauty Desk Is Growing Up With Me AURA started with makeup. I did not outgrow beauty; I outgrew the idea that beauty content has to pretend every new launch is life-changing. I fell in love with…
