SELECTED WORK · CREATOR · EDITORIAL
The AURA Portfolio
Beauty, books, New York, travel and lifestyle storytelling — created with an editorial eye and a grown-woman point of view.
Selected editorial work
A closer look at AURA’s published storytelling. Each piece retains its own context and disclosures.
Beauty & events
First-person coverage of the Estée Lauder Double Wear VIP experience in New York, with the focus on the event and beauty storytelling.
Books & ARCs
The Bone Year: a personal review of a gifted advance copy, with the gifting disclosure included in the article.
Travel & personal essays
London, on My Own Terms brings together the itinerary, shopping and personal perspective from Aura’s solo trip.
Style & editorial point of view
Quiet Luxury, Real Budget explores the approach behind The AURA Edit: restraint, fit and texture.
Selected brand experience
AURA has created content around beauty launches, PR, events and products from brands including Estée Lauder, Lancôme, Huda Beauty, YSL Beauty, Valentino Beauty, Kayali, Medicube and Benefit. Relationships vary by project — including PR/gifting, event invitations and creator work — and are identified accurately in individual features.
Beauty & product storytelling
Product photography, first impressions, wear-focused reviews, launch coverage, routines and creator-led social storytelling with an emphasis on beauty after 40.
Books & publishing
ARC reviews, special editions, author events, reading content and long-form editorial coverage built for readers who want more than a three-sentence review.
Travel & experiences
First-person itineraries, destination diaries, event coverage and practical storytelling that combines the experience with the details people actually want to know.
New York lifestyle
Broadway, sports, launches, restaurants, city events and the everyday New York thread that runs through AURA.
